Prime Minister Eric Courtenay, fresh from another scandal, realises he has his work cut out when the Labour offensive kicks off with the charismatic Vicky Tennyson and handsome Christian Eckles at the helm, both dead set on an end to Conservative rule. The desperate Tories resort to hiring maverick strategist Callum Gallagher to get them out of a fix. Gallagher's methods are unusual in the extreme and kept from his employers. As he and his data geeks travel deep into the data, sieving the red-hot web searches of the unsuspecting electorate, it becomes clear that sex sells. Everyone's at it, but the question is whose fantasy will win the big role play? To top it all, the Houses of Parliament are in desperate need of repair, but everyone's too busy thinking about ballot boxes and throbbing majorities to care.