People who believe ageing brings wisdom live longer. Lucky charms really do improve an athlete's performance. Taking a placebo, even when you know it is a placebo, can still improve your health. Welcome to 'The Expectation Effect'. In this book David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, 'The Expectation Effect' uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health, and happiness.