For several decades Chinese ascendancy has been supported by an astonishingly broad and deep portfolio of soft power. The stories of their reach are breathtaking - Chinese-sponsored reporting in national newspapers and academia; the gagging of sports stars and huge Western brands; Hollywood self-censorship; and of course - communications firms. But these are just the most visible examples. In 'Beijing Rules', Bethany Adams outlines the many astonishing schemes in the bid for global dominance and also shows us what their success tells us about ourselves.