Powers Of Two
£12.99
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SKU: 9781848545922
Barcode: 9781848545922
Product Description
All of us have experienced creative connection, and glimpsed its power. Yet, for centuries, the myth of the lone genius has obscured the critical story of the power of collaboration. Joshua Wolf Shenk argues that creative pairs are the exemplars for innovation. Drawing on years of research on great partnerships in history - from Lennon and McCartney to Marie and Pierre Curie, plus hundreds more in fields including literature, popular culture, art and business - Shenk identifies the common journey pairs take from the spark of initial connection, through the passage to a cognitive 'joint identity' to competition and the struggle for power.
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