Josiah Wedgwood, perhaps the greatest English potter who ever lived, epitomized the best of his age. From his kilns and workshops in Stoke-on-Trent, he revolutionized the production of ceramics in Georgian Britain by marrying technology with design, manufacturing efficiency and retail flair. He transformed the luxury markets not only of London, Liverpool, Bath and Dublin but of America and the world, and helping to usher in a mass consumer society. Tristram Hunt calls him 'the Steve Jobs of the eighteenth century'. But Wedgwood was radical in his mind and politics as well as in his designs. He campaigned for free trade and religious toleration, read pioneering papers to the Royal Society and was a member of the celebrated Lunar Society of Birmingham.