Everything in QualityLand is geared towards optimising your life. QualityPartner identifies your ideal mate, earworm personal assistants get you where you need to go and android drones know you need a six pack of beer at the end of a long day even before you crave one. Humans, robots and algorithms co-exist, everything is seamlessly corporatised, stratified and monetised. Your very name reveals much of what we need to know about you and your profile discloses the rest. Peter Jobless is a down and out metal press operator, dumped by his long term girlfriend when she is alerted to a better option on her QualityPad. But Peter has another problem - he seems to be the only one noticing that his fellow QualityLand robot citizens are experiencing an existential crisis.